Project Brief
The motion graphics project for Filio involves creating engaging, animated visuals showcasing the benefits of their project management tool, designed to help employees manage their projects’ visual assets. Filio aims to simplify the process of saving and documenting site photos and videos for construction projects, making it easier for employees to keep track of their visual assets. The motion graphics illustrate how Filio can be used by employees, making it an essential tool for project managers. Through compelling visual communication, the motion graphics help Filio convey its key features and benefits to employees and potential customers clearly and concisely.
What did we do for this client?
We created a professional motion graphics video for the Filio project to represent their business better and showcase the company’s advantages over competitors. The client needed a tool that would allow them to communicate their services to potential customers more. Based on input from the marketing team and customer research, we created a motion graphics video, which allowed for a more complete and understandable explanation of the company’s work. The resulting video effectively conveyed the key features and benefits of the Filio collection clearly and concisely.
The motion graphics video was a success in marketing the Filio collection and allowed the company to provide essential explanations to potential customers in a complete way. The video showcased the competitive advantages of the brand and helped differentiate it from other project management tools. Ultimately, we created a motion graphics video that successfully communicated Filio’s capabilities and contributed to the overall marketing and success of the business.
More Barium's project :
IDEATION
During the brainstorming session for creating the motion graphics for the Filio brand, our team generated multiple concepts through free-flowing ideation. We evaluated each idea and determined which concept would accurately represent their brand identity and convey the benefits of their project management tool.
SKETCHING
During the Sketching stage for creating the motion graphics for the Filio brand, we produced multiple initial sketches on paper. We then selected the most robust designs and began refining them to make the final animation, which effectively represented the brand identity and conveyed the benefits of their project management tool to potential customers.
PRODUCTION
During the production stage of creating the motion graphics for the Filio brand, we developed digital versions of the most promising sketches. Using software and interactive animation tools, we created engaging, animated visuals that effectively conveyed the advantages of their project management tool to potential customers clearly and concisely.
PRESENTATION
We presented the final animation to the client for approval during the presentation stage for creating the motion graphics for the Filio brand. We worked with the client to fine-tune any details and make any final edits to ensure the animation effectively communicated the benefits of their project management tool and accurately represented the brand identity.
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