Barium visual identity
- Service: Visual identity
- Date: 02/2021
Project Brief
Barium, a coffee shop in Helsinki, Finland, collaborated on a visual identity project with us. The managers of Barium were motivated to work with us to develop a unique brand identity that reflects their commitment to quality coffee and minimalist design. They wanted a visual identity to differentiate them from the competition and communicate their values to customers. The project involved creating a logo, color scheme, typography, and other design elements that embody Barium’s brand personality. The result was a cohesive visual identity that helped Barium establish its position in the local coffee scene and attract new customers.
What did we do for this client?
For the Barium coffee shop in Helsinki, we worked on a visual identity project to enhance the professionalism and coherence of their business. The project’s main focus was redesigning the logo and making it more professional, suitable, and visually appealing. This was achieved by creating a new logo that better represented the business identity and was consistent with the new visual identity we established for them. The new logo design was also intended to convey the business’ message and values more effectively, creating a more powerful and memorable brand image.
In addition to the logo design, we also worked on creating a professional business presentation according to the new visual identity. We ensured visual coherence across all branding materials, from business cards to signage, to create a more professional and consistent look for the brand. By enhancing the visual identity of Barium, we were able to elevate its brand and help them present a more professional image to its customers.
More Barium's project :
IDEATION
Brainstorming for Barium’s visual identity design involved analyzing the coffee shop’s unique features, such as its location and atmosphere. We aimed to convey a modern, professional look that would attract a diverse clientele while also incorporating elements that speak to the city of Helsinki and the cafe’s Nordic roots.
SKETCHING
During the sketching phase, we tried to avoid errors and mistakes and finally provide the best possible initial design that matches the brand persona. These sketches explored various shapes, colors, and typography options to create a visual identity that would align with the brand’s goals of professionalism and coherence for the Barium brand.
DESIGN
In the design phase, our team utilized the insights gathered during the ideation and sketching stages to create a visual identity design that best represents the Barium brand. We used industry-leading software and design systems to ensure that the final design is of the highest quality and effectively communicates the brand’s goals and values.
PRESENTATION
In the design phase, our team utilized the insights gathered during the ideation and sketching stages to create a visual identity design that best represents the Barium brand. We used industry-leading software and design systems to ensure that the final design is of the highest quality and effectively communicates the brand’s goals and values.
More pictures from this project
Our happy client
David Hench
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